WHO WE ARE?
ERN Trading and Consultancy is a London-based strategic trading and consultancy company with three sister organizations in Istanbul, Turkey especially specialized in tourism, cosmetics (Bathroom amenities), food & beverage and retail sectors.
Our aim is to bring our 25 years experience, knowledge and network in these sectors into a valuable asset to start-ups, small, medium and large national and international companies from all sectors both in the UK and Turkey by providing customized business development services including but not limited to:
- Market assessment and risk analysis
- Partner, distributor and product research
- Marketing strategy development
- Transition to and development of e-commerce
- Brand management
- Legal consultancy
We combine our time-tested experience and wide network in Turkey, the UK and Europe at large with context-specific analysis, in-depth research and tailored consultancy services to help our clients develop their business and reach their full potential.
We believe that an ever-expanding business is only possible by responding quickly to the changing circumstances, great communication and reliability which is why we always ensure spot-on rapid response to all queries, ethical and sustainable solutions to individual needs abiding by global business standards and full confidentiality for our clients.
SERVICES
MARKET ASSESMENT AND RISK ANALYSIS
Identifying the size of the market for your products and services, understanding the competitive landscape, analysing market trends, understanding the context-specific risks and opportunities, finding local business partners, suppliers and distributors are key to your continuous success in business.
Either you are in a new market or trying to expand it or your share within it, ERN is a strong partner for you with its extensive market research services including:
- Collecting market data through customized surveys and research using credible sources such as industry associations and governmental bodies
- Performing qualitative and quantitative analysis of market size, demographics, trends and market share of key players
- Context based opportunities and risks analysis by research into laws & regulations, bilateral and multilateral agreements and relations, political, social, economic and security developments in the target markets
We abide by all ethical rules, international code of conduct and Data Protection Acts in Europe in collecting data and handling research findings. We strictly ensure that the data used in research is thoroughly protected from unauthorised access and not disclosed without the consent of the data subject. All market assessment researches are designed to respond specific needs of our clients and the results are confidentially shared with them.
PARTNER, DISTRIBUTOR AND PRODUCT RESEARCH
With our extensive business network in Turkey, the UK, wider Europe, Middle East and China and with our extensive market research capacity, we find reliable partners, distributors and high-quality product alternatives with competitive prices for our clients to import in their target markets.
We also assist our clients with B2B and B2C meeting arrangements and support their relations with network organisations such as chambers of commerce and export associations in new markets. We rely on our extensive network and assist our clients to identify and to reach the most important stakeholders.
MARKETING STRATEGY DEVELOPMENT
Not having a well-established marketing strategy means wasting money on channels that aren’t bringing you results and losing out on potential customers to your competitors. Yet, designing a strategic marketing plan is a huge task.
A solid understanding of the target market, target consumer trends and demographics, customer lifetime value of the products, potential competitors, budget available for marketing and business targets are all key to designing a successful marketing strategy.
A recent survey by Smart Insights among 981 respondents showed that almost half of companies do not have a planned digital marketing strategy even in 2020. We believe that a digital marketing strategy is essential to take advantage of the growing opportunities from digital marketing.
We help you identify or re-define your target customer; demographics that your customer falls into; research your competitors; choose best-fitting channels for your products/services; and create specific, measurable, actionable and time-bound smart marketing goals.
We use a data-driven approach to:
- Review your current marketing effectiveness
- Customize your monitoring analytics
- Help you create smart objectives
- Improve personalized communications using web, email and social media marketing
- And create a strategy of prioritized improvements to how you deploy digital marketing media, technology and data to increase leads and sales.
E-COMMERCE
Annual e-commerce sales are growing at a pace of around 15% every year globally. Expanding into e-commerce opens up a brand new potential customers who are not living near one of your stores or who simply prefer the comfort of shopping online.
In order to create a remunerating e-commerce strategy, we help our customers identify their online customer profile, choose the right platforms and go mobile and create a dynamic content plan and digital marketing strategy.
If you are already on several e-commerce platforms but need some improvement, we run a thorough analysis of your digital marketing strategy and revise your e-commerce presence to maintain and improve your sales momentum.
BRAND MANAGEMENT
In a world where bloggers, influencers and social media users influence virtually every narrative, brand management is how you can take control of your business’s story. Brand management is not just about how much you sale, it is also about your public perception.
Your branding and brand assets communicate value and build loyal relationships with your followers, fans and customers. It is also about your human resources, customer service quality and any other department that touches your customers. In that sense, it extends far beyond marketing.
Brand management is the process of managing your brand reputation and improving your audience’s perception of your brand in a way that builds brand awareness, equity and loyalty.
A well-established brand management strategy can:
- Boost your brand awareness
- Allow you to charge more for your products or services
- Influence your audience’s purchase decisions
- Build customer loyalty
- Increase sales
LEGAL CONSULTANCY
According to the UK Department for International Trade, the bilateral trade between the UK and Turkey was £11.2 billion in 2015. The UK is Turkey’s 3rd largest export market after Germany and Iraq by 2015 and Turkey is the UK’s 10th largest European export market.
Moreover, Turkey has borders to Greece, Bulgaria, Armenia, Georgia, Iran, Iraq and Syria and has easy land and sea access to the Gulf States, Near East and north Africa. As a result, there are opportunities for collaboration with Turkish companies to do business in third markets such as Central Asia and south Caucasus.
ERN, with its three sister organizations in Istanbul, Turkey, brings its 25 years experience in international trade from and to Turkey as an asset to its clients in the UK and wider Europe.
- Turkish taxation system and incentives
- Customs regulations
- Intellectual property rights
to our clients who are planning to start business with Turkey.
CONTACT
Office
İçerenköy Mah. Huzur Hoca Cad. No:30 Daire: 2 Ataşehir / İSTANBUL